According to the Pew Research Center, 56% of all Americans use smartphones. Another 35% use cell phones other than smartphones, and 9% do not use cell phones at all. Of the smartphone owners, this includes 28% on Android phones and 25% on iPhones. Smartphone ownership, while substantial across all demographic groups, is highest among the 18-29 age bracket, the Black community, the college educated, city and suburban dwellers, and higher-income earners.
Another Pew study reports that e-reader usage has grown steadily, from just 2% in the Spring of 2009 to a solid 24% in September 2013. Tablet usage was a mere 3% in the Spring of 2010. As of September 2013, 35% of American adults own a tablet, suggesting that while there is a substantial base for reading-focused devices, the portable access to a much wider variety of information, entertainment, and other features of tablets result in a compelling product . With the holiday season approaching, Apple just announcing updated iPads, and its competitors releasing their own tablets, one would expect the upward trend to continue.