HBO's decision to offer households the option to subscribe directly to the network starting sometime in 2015 may shake up the way we consume entertainment. Currently, watching HBO generally requires a subscription to a cable network. Noting that there are over 80 million individuals who currently do not subscribe to HBO, the network believes that it can make a dent in that number by attracting cord cutters - that is, those who have dropped their cable subscriptions. Those who no longer subscribe to cable often cite the high cost of a subscription relative to the few stations that are actually watched. It will be interesting to see where the sweet spot is - will people subscribe to so many individual networks that it will cost more than a cable subscription? That remains to be seen. HBO has been a mainstay in the cable industry for decades, so the fact that it is changing its service model is significant. It is not the first network to be offered to viewers à la carte - Netflix and Hulu, for example, are both currently available without cable subscriptions.
Blog Author - Ken Felsher
With over 25 years of writing, editing, and research experience. I enjoy sharing with my readers my love of working with content on a variety of subjects.