What is new is that the electronic version of the tablet has grown from a "nice-to-have" item to an integral part of many people's connected lives - for general news and during emergencies, for social networking, and for thousands of apps. More and more people are purchasing an iPad, Galaxy Tab, Nexus, or Kindle Fire. According to a new report from the Pew Research Center, in just three years, from May 2010 to May 2013, adult tablet ownership has soared from 3% to 34%, with no letup in sight. Other highlights include:
- ownership is slightly higher among women (35%) than men (32%)
- the 35-44 age bracket has the highest level of ownership (49%)
- ownership increases with higher education levels (49% for the college-educated)
- the higher the income, the greater the ownership (56% for household income of $75,000+)
- when you consider the 3% overall ownership across all income levels just three years ago, then the 20% figure for those households with income <$30,000 is very significant, impressive, and encouraging
- 50% of households containing a parent and minor child own a tablet computer
This writer believes that the main reason for the success of the tablet can simply be attributed to its portability and reader-friendliness. Tablets are much more compact and lighter in weight than laptops, but the reading experience is much easier than on smartphones. Tablets hit a sweet spot.