Tablet Usage Surging

According to a report from the Pew Research Center, there has been phenomenal growth in the use of tablets in just two short years. In September 2010, just 4% of American adults owned a tablet. Undoubtedly fueled by the success of the iPad and Kindle Fire, that figure has jumped to 25% by the summer of 2012. With the holiday season just around the corner and with Apple speculated to be launching a smaller version of the iPad, it would not be surprising to see these figures continue to jump higher. In other research, Pew also has found that with the rise of mobile computing, the use of desktop computers, not surprisingly, is on a downward trend. The report on tablets, authored by Lee Rainie, DIrector of the Pew Internet Project, is posted online at http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_TabletOwnership_August2012.pdf.
The data on gadget use, which shows a decline of desktop presence among adults from nearly 70% to just under 60%, is also on the Pew website.