Game-Changing Viewing Habits

Earlier this week, the New York Times reported that comScore would implement a new way of measuring television audiences, factoring in devices other than actual television sets. The assumption has been that TV audience size has been declining, but others have suggested that it is more a matter of the way people watch having changed. Many cable networks allow subscribers to watch programming via apps for iPhones, iPads, and other "smart" devices. In fact, just this past weekend, I was working on my MacBook Pro while watching the exciting game between the Seattle Seahawks and Green Bay Packers. NBCUniversal has just brought this change to an even higher level, announcing that it will stream 11 hours of Super Bowl coverage, including the game itself, free of charge and regardless of whether one has a cable subscription or not. The viewing results undoubtedly will have a major impact on the future of how content is distributed.