Consider some of these statistics:
- the 50 billionth app download on the iTunes App Store just took place earlier this week; the App Store has been around for just under five years
- Adobe noted a study predicting that by 2018 consumers will be watching TV online as much as they do on broadcast or pay/cable
- the BBC reports that for the first time, there were more requests on its iPlayer TV service than on mobile phones
- the Yankee Group estimates that tablet sales will increase from 233 million this year to over a billion in 2017
For viewing video and reading text, these are possible on smartphones but the user experience is generally much better on the larger screen of the tablet. Laptops might be portable, but they can still be cumbersome. Tablets fall somewhere in the middle, which helps explain why they have become so popular so fast.