According to a report from the Pew Research Center, almost three-quarters of adults use social networking sites today, up from 8% in February 2005 to 72% in May 2013. Undoubtedly, this growth has been fueled in large part by the success of Facebook, which launched a year earlier in February 2004. While sites such as MySpace are now a distant memory, others such as LinkedIn have moved in.
Women (74%) are slightly more likely than men (70%) to use social networking sites. The Hispanic population (80%) is the most highly represented racial/ethnic group using social media, compared to 75% for the Black/non-Hispanic and 70% for the White/non-Hispanic groups. Usage was consistent among all income levels, ranging from 71% for those earning $75,000+ to 75% for those earning less than $35,000 annually.
As would be expected, the 18-29 age bracket uses social networking the most, at 89%. The 30-49 segment also has embraced it to a very high level (78%). For the 50-64 group, affinity for social networking is still very substantial (60%), but also has substantial room for continued growth. While the 65+ group might be presumed to be the most resistant to social networking, a very substantial 43% were reported to use it. One explanation might be that as families have become more spread out, social networking with friends and family is a very practical way to stay in touch - at least as long as they don't "unfriend" you.