Traditionally, Black Friday is the biggest shopping day of the year, as the day after Thanksgiving unofficially kicks off the holiday gift-buying season. In recent years, Cyber Monday joined the sales push, with many retailers offering online sales on the Monday after Thanksgiving. We saw on the news this weekend, some bricks & mortar stores that opened early had crowds that were out of control. Whether these scenes scare some customers away is up for debate, but in any event, the early data suggests that online sales are becoming increasingly important, fueled in large measure by the growing presence of mobile devices. Led by smartphones and tablets, here are some trends reported by IBM for Black Friday and Cyber Monday over the 2013 Thanksgiving weekend:
Undoubtedly, the ease of use and mobility of smartphones and tablets is here to stay. People love being connected not only to friends sand family, but to information as well. Tablets are much smaller and lighter than laptops, reducing the schlep factor. The growing importance of mobile devices most likely led to the recent decision to ease restrictions on using them on airplane flights. With the ability to download apps of your own choosing, I think we can say that tablets and smartphones have truly become the personal computers of 2013 and the foreseeable future.
Blog Author - Ken Felsher
With over 25 years of writing, editing, and research experience. I enjoy sharing with my readers my love of working with content on a variety of subjects.
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